Pizza Hut asked us to help them tell the world that they were moving away from crazy pizza innovations (like hot dog stuffed crust pizza) and getting back to the simple things every American wants… hot pizza, fast, every time.
We wanted to represent the simple wants of everyday Americans by having Kristen Wiig play every man, woman, and child of America. Getting Kristen Wiig in this spot was a best case scenario situation times 10.
Common follow-up question... are Kristen Wiig and I best friends now? Not at all. She has no idea who I am.
If there is one thing I know a lot about… it’s March Madness. Haha just kidding. But I DO know a lot about sneaker culture… just kidding again. I’ve been known to wear one pair of shoes for an entire year.
Okay, okay. So this project was a little out of my comfort zone - but this idea was too stupid and too good to not live.
During March Madness we launched 64 beautiful pairs of Pizza Hut Pie Tops who we designed with The Shoe Surgeon - who I definitely had heard of before (lying again).
This simple, silly idea spread like wildfire and amassed over 1.5 billion impressions. I also got a pair! They sit in my closet.
PRESS :: SportsCenter, SB Nation, CBS Sports, The Daily Show, The Today Show, TMZ, NBC News, Fox News, Huffington Post, USA Today, CNBC, Business Insider, The Mirror UK, Daily Mail UK, Hypebeast, Kicks on Fire, Complex, CNET, Tech Crunch, Engadget, FastCo, Thrillist, IGN, Delish, UPROXX, Now This, Cosmopolitan, Teen Vogue, Seventeen, Pop Sugar
Yoplait supports moms by making delicious yogurts her family love (and will actually eat). We wanted to show how else Yoplait could support moms by creating a hotline to listen to all of the unsolicited advice so moms don’t have to hear it.
We created an actual hotline and then promoted it with online videos, wild postings, bumper stickers, and tearaway flyers. We also gave T-shirts and onsies away to influencers.
CALL :: 1-833-MOM-TIPS
I worked on this project while I was the new-ish mother of a 1-year old baby girl. IT WAS VERY EASY TO RELATE TO. So much so that when my mom saw it she said, “That was about me, right?” NO. (Yes.)
We created a series of pop-up restaurants in cellular dead zones for Dixie products. No service. No phones. More chances to talk to people in real life.
The three restaurants were all in the Los Angeles area; one was in a cave, one was in an abandoned bank vault, and another in an open field. We worked with Carla Hall to create a special menu featuring items designed to be shared.
belVita Breakfast Biscuits give you energy to do whatever it is that you do. So whether you are saving lives or lying to get out of a parking ticket - belVita gives you the energy to do it.
While at Droga5, I worked on belVita for 2 years and we had a lot of fun thinking about all of the strange, weird things you may need energy for in the morning. Here are some of my favorites of the TV spots we made.
We opened an online pop-up shop for belVita Breakfast Biscuits. People could tweet their #MorningWin and get the swag item we were selling live. We created over 90 mini-commercials to promote each new swag item. We produced, directed, starred in, designed, and animated over 20 hours of content. All in-house. It very was fun and it almost killed us.
belVita wanted to celebrate all of the incredibly ordinary things people do in the morning. We call these Morning Wins because in the morning anything is a win. And how best to celebrate wins, trophies. So we launched the belVita TrophyBot, a digital and physical experience that was part machine, part performance.
We rented out a storefront in Soho and create a 5 station installation. Tweet search, 3D scanning of models, 3D printing, trophy building, and display and shipping. The space was designed in the brand’s color palette with decals on the windows to catch the attention of passerbyers and tell the story of the activation.
For over 100 years Honey Maid has been making wholesome snacks for wholesome families. But what makes a wholesome family has changed over time - so Honey Maid committed to showing a more accurate representation of modern families. In this film we featured the story of a real divorced family.
Blended families are rarely represented or talked about so the social response from the original film was overwhelming. We created an installation to capture that outpouring of love and support.
We wanted to show off the power of the scent of a home by bringing the smell of home to a solider who had been deployed in Qatar, away from his family, for almost a year.
Working with his family in North Carolina, we found out what scents would mean the most to him. Then we collecting those scents using scent capturing technology and recreated the scents with the help of the Air Wick scent scientists.
People are living longer than ever before. Prudential helps us to plan for longer retirements. This video points all of the ways that we can extend our life through simple, fun lifestyle changes.
This video was part of the digital experience called the Challenge Lab that helped people learn about all of the challenges they will face in their financial future.
Sometimes teens text without thinking of the consequences. LG mobile wanted to create a campaign that would change the behavior of teens and get them to start thinking before they text. So we enlisted the help of James Lipton, naturally.
The Chromebook - Google's first ever computer - is the only computer that Google would make. It’s a computer that just has the Internet.
For this insanely simple machine so we made some insanely simple “How To” videos to show people how to use it. We were very lucky to get Jason Schwartzman was our VO guy.