If there is one thing I know a lot about… it’s March Madness. Haha just kidding. But I DO know a lot about sneaker culture… just kidding again. I’ve been known to wear one pair of shoes for an entire year.
Okay, okay. So this project was a little out of my comfort zone - but this idea was too stupid and too good to not live.
During March Madness we launched 64 beautiful pairs of Pizza Hut Pie Tops who we designed with The Shoe Surgeon - who I definitely had heard of before (lying again).
This simple, silly idea spread like wildfire and amassed over 1.5 billion impressions. I also got a pair! They sit in my closet.
PRESS :: SportsCenter, SB Nation, CBS Sports, The Daily Show, The Today Show, TMZ, NBC News, Fox News, Huffington Post, USA Today, CNBC, Business Insider, The Mirror UK, Daily Mail UK, Hypebeast, Kicks on Fire, Complex, CNET, Tech Crunch, Engadget, FastCo, Thrillist, IGN, Delish, UPROXX, Now This, Cosmopolitan, Teen Vogue, Seventeen, Pop Sugar