Yoplait supports moms by making delicious yogurts her family love (and will actually eat). We wanted to show how else Yoplait could support moms by creating a hotline to listen to all of the unsolicited advice so moms don’t have to hear it.
We created an actual hotline and then promoted it with online videos, wild postings, bumper stickers, and tearaway flyers. We also gave T-shirts and onsies away to influencers.
CALL :: 1-833-MOM-TIPS
I worked on this project while I was the new-ish mother of a 1-year old baby girl. IT WAS VERY EASY TO RELATE TO. So much so that when my mom saw it she said, “That was about me, right?” NO. (Yes.)